Paid Search Marketing
Paid Search Marketing is a digital advertising strategy where advertisers pay search engines (like Google, Bing) to display their ads on search engine result pages (SERPs). These ads usually appear with labels like “Sponsored” or “Ad.”
Social Media Marketing
Social Media Marketing involves creating and sharing content on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube to engage users and promote a business. It includes organic (free) strategies and paid advertising.
Search Engine Optimization
Is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic (free) traffic by ranking higher in search engine results pages (SERPs).
Search engines use algorithms to determine which pages are the most relevant for a user’s search query. SEO involves optimizing website content, structure, and links to improve rankings.
Google Shopping
Is a service that allows businesses to display their products directly in Google search results. It lets users browse, compare, and purchase products from different retailers. These product listings avisionally appealing format with images, prices, and store names. Google Shopping works through Google Merchant Center and Google Ads.
Email Marketing
Is a digital marketing strategy that involves sending emails to prospects and customers to promote products, services, or brand messages. It is one of the most effective ways to nurture leads, engage customers, and drive conversions. Email marketing involves collecting email addresses and sending targeted messages based on customer interests and behaviors.
Influencer Marketing
It is a digital marketing strategy that involves collaborating with influencers—people with a strong online presence and an engaged audience—to promote products, services, or brands. It leverages the trust and influence of content creators to drive brand awareness and sales. Brands partner with influencers on platforms like Instagram, YouTube, TikTok, Twitter (X), and LinkedIn to create authentic content that promotes their offerings.
Graphic Design
It is the art of visually communicating ideas, messages, and branding through images, typography, and layouts. It is used in marketing, advertising, web design, and product branding to create engaging and impactful visuals.
Graphic designers use tools like Adobe Photoshop, Illustrator, Canva, and Figma to create visually appealing designs for print and digital media. The goal is to enhance communication and make content more attractive and engaging.
Amazon Shopping
Is an e-commerce platform that allows users to browse, compare, and purchase products online. It offers millions of products across various categories, including electronics, fashion, home essentials, and more. With fast delivery, customer reviews, and secure payment options, Amazon has become one of the most popular online shopping platforms worldwide.
