What is Paid Search Marketing?
Paid Search Marketing, also known as Pay-Per-Click (PPC) Advertising, is a digital marketing strategy where businesses pay search engines like Google & Bing to display ads at the top of search results.
- Keyword Selection – Advertisers choose keywords related to their business.
- Bidding & Ad Auction – Businesses bid on keywords; higher bids and quality ads rank better.
- Ad Display – When users search for the keyword, the ad appears on Google Ads or Bing Ads.
- Pay-Per-Click Model – Advertisers pay only when someone clicks the ad.
- Landing Page & Conversion – Users are directed to a webpage to take action (purchase, signup, etc.).
Benefits of Paid Search Marketing:
✅ Instant Visibility – Ads appear immediately on top of search results.
✅ Highly Targeted Traffic – Reach users actively searching for products or services.
✅ Cost Control – Set budgets and bids based on goals.
✅ Measurable ROI – Track clicks, conversions, and performance.
✅ Scalability – Increase reach and adjust campaigns anytime.
Best Practices for Success:
✔ Choose the Right Keywords – Focus on high-intent, relevant keywords.
✔ Write Compelling Ad Copy – Use strong CTAs to increase clicks.
✔ Optimize Landing Pages – Ensure fast loading speed and a clear conversion path.
✔ Monitor & Improve – Regularly analyze performance and adjust strategies.
✔ Use Ad Extensions – Add extra information like phone numbers, links, and locations.
what you get
What is included in our paid search marketing services?
When you partner with Trivo, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
ROI-Driven paid search optimization
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The Power of Paid Search Advertising
Why Paid Search Ads Deliver Exceptional Results
38% Increase in Brand Awareness
Businesses using Paid Search Ads experience a 38% growth in brand visibility. Strategic and data-driven ad campaigns ensure your brand reaches the right audience at the right time.
100% of Search Ad Clicks Drive Traffic
All clicks on Paid Search Ads contribute to website traffic, proving that relying solely on SEO can limit your reach. Paid ads ensure consistent traffic, leads, and conversions.
82% of Clicks Come from High-Intent Users
A large portion of search ad clicks come from users ready to purchase, leading to better-quality leads and higher conversion rates for your business.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
