Al Bushra Tours & Travels is a Bangalore-based travel agency specializing in Umrah packages, Hajj tours, and international travel packages. The client wanted to increase their online visibility, generate travel inquiries, and build brand authority in the Umrah travel niche.
Trivo partnered with Al Bushra to implement a complete SEO, Social Media Marketing, and Google Business optimization strategy, aimed at generating consistent organic traffic and improving engagement across digital platforms.
The primary objective was to establish Al Bushra as a trusted Umrah travel agency in Bangalore and Karnataka through organic growth strategies.
Key goals included:
• Increase organic search visibility for Umrah-related keywords
• Improve engagement and reach through social media channels
• Drive targeted traffic to service landing pages
• Strengthen brand presence on Google search and Google Maps
• Generate inquiries for Umrah packages and travel services
We focused on high-intent travel keywords related to Umrah packages, including:
- Umrah packages in Karnataka
- Umrah package from Bangalore
- Luxury Umrah package from Bangalore
- Standard Umrah package from Bangalore
- Best Umrah packages in Bangalore
These keywords were strategically mapped to optimized landing pages and blog content.
The following pages generated strong organic traffic:
| Page | Clicks |
|---|---|
| Best Tours and Travels in Bangalore | 277 |
| Umrah Packages in Karnataka | 158 |
| Luxury Hilton Umrah Package from Bangalore | 67 |
| Standard Umrah Package from Bangalore | 42 |
| Standard Umrah Packages in Karnataka | 28 |
- SEO optimized service landing pages
• Keyword optimized meta titles and descriptions
• Internal linking structure improvements
• Image optimization and alt tags
• Structured heading hierarchy (H1–H3)
• Content expansion for Umrah travel packages
This helped improve search engine relevance and keyword ranking.
Instagram & Facebook Growth
To strengthen brand awareness and reach a wider audience, we implemented a strategic social media marketing campaign across Facebook and Instagram.
Our approach included:
• Travel inspiration content
• Umrah package promotions
• Informational travel posts
• Audience engagement campaigns
• Creative reels and visual storytelling
Social Media Performance Highlights
• 4.29 million total content views
• 43K short video views
• 66 one-minute video views
• 22.6K weekly Facebook reach
• 15.6K weekly Instagram reach
Content Strategy
To strengthen topical authority, we created optimized landing pages and service pages focused on different Umrah package categories.
Examples include:
- Luxury Hilton Umrah Package from Bangalore
• Standard Umrah Package from Bangalore
• Umrah Packages in Karnataka
Each page included informative travel content, package details, FAQs, and conversion-focused call-to-actions.
Business Impact
The integrated digital marketing strategy helped Al Bushra significantly improve their online visibility and audience engagement.
Key Outcomes
- Strong organic search growth through SEO
• Higher engagement and traffic on website pages
• Increased reach and brand awareness through social media
• Improved local visibility through Google Business optimization
• Increased trust and credibility in the travel industry
Through a combination of SEO strategy, social media marketing, and performance analytics, Al Bushra Tours & Travels successfully expanded its digital reach and connected with a wider audience of travelers.
Services Used:
STRENGTH IN NUMBERS
Business impact
We enhanced Sanjari Recycling’s growth with engaging Instagram content, targeted ads, and SEO optimization. Our custom website development ensured a seamless user experience, boosting credibility and customer trust. These strategies increased brand awareness, organic traffic, and audience engagement, helping them connect with the right audience and drive more leads.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
